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Ad Lounge Presents Digital Digs Brought to you by Capital C
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05.19.09\\\\
Capital C’s Digital Digs – A digest of what’s new and emerging in marketing, technology and strategy.
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How the Next Internet Revolution Will Save Your Favourite TV Shows, Newspapers and Magazines
Television’s in denial. The only thing that has kept audiences glued to the screen is the fact that most people don’t know which wire to plug into the back of the TV to get internet on their screens. But all that’s about to change as more people are buying new, Internet ready televisions. Because of this, there’s a real danger that audiences will drift, advertisers will follow and traditional TV will crumble and decay. Saving the Dinosaurs
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How to Use the Predictive Value of Buzz
Online buzz (or lack of it) can predict future sales and help you change your marketing before it’s too late, according to a blog post called “People are Talking” (linked to in this article). What All the Buzz is About
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Kindle Publishing Now Open To All Blogs
Earlier this week, Kindle made it possible for anyone to have their blogs available via Kindle Publishing for Blogs Beta. Now, the everyday blogger can put their thoughts out there for the masses to digest. And while Kindle is still in it’s infancy popularity wise, studies show that one day we likely will all own one (or something like it). Which means that any little blog could be the next big thing. More importantly (as if you thought we were maxed out) access to information will increase tenfold as well. Here We Grow
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Student Hoaxes World’s Media on Wikipedia
When Dublin university student Shane Fitzgerald posted a poetic but phony quote on Wikipedia, he said he was testing how our globalized, increasingly Internet-dependent media was upholding accuracy and accountability in an age of instant news. His report card: Wikipedia passed. Journalism flunked. Check Your Sources
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Is Your Organization An Umbrella or Mixing Bowl?
Organizations are facing some interesting new challenges when it comes to how they operate at a cultural level and how this manifests outside the walls of the entity. David Armano looks at two simple ways of thinking about this. Simple Thoughts that Work
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I Could Never Take the Place of Your Man
Can Ford ever let their social media evangelist, Scott Monty go? Of the top 100 brands on Twitter, Ford is the only one that connects to an individual. What will happen if he decides to pack up and cut his ties with Ford? Can anybody do what he does now that he’s done it so well and has become so ironically connected to the brand he calls home? David Gillespie lends his insight. Who’s Doing Well? The Company or the Employee?
Filed under: Ad Lounge News, Content & Updates, Digital Digs
