Tony Chapman, Capital C
This afternoon’s interview Ad Lounge with Capital C’s Tony Chapman, one of the 20 participants of Art from the Unexpected, was so insightful… and so much fun! From the Socialization of Ideas to working outside of our Canadian border, to wishing he invented Google, to giving back to community, to Tony’s singing skills, our conversation proved to be one of the more colourful ones we’ve conducted on a twitterVIEW.
Enjoy! We certainly did.
adlounge@tonychapman Uve been a big supporter of #adlounge, providing us w #digitaldigs to filming http://bit.ly/bIkkb with us….. #artunexpected
adlounge@tonychapman … to participating in #artunexpected, to agreeing to do this twitterVIEW. Thanks for taking the time, Tony. #adlounge
TonyChapman you are welcome, one of my favourite charities
TonyChapman And I think everyone appreciates what you have done to create the adlounge community
adlounge@tonychapman Agreed. Anyone interested in checking them out, they’re www.sketch.ca #adlounge #artunexpected
adlounge@tonychapman Uve created a sort of ‘celebrity’ out of ur self in the industry. We’re taking notes – how do u do it? #adlounge #artunexpected
TonyChapman Celebrity is a big stretch – I am very excited about what is happening in marketing in Canada, and also very vocal
TonyChapman I also think our trade media Strategy and Marketing, Globe and Mail, National Post, BNN have been big proponents of our marketing industry
adlounge@tonychapman Being very vocal has obviously paid off #adlounge #artunexpected
adlounge@tonychapman Can U share with us the most defining “Eureka!”moment in UR life? #adlounge #artunexpected
TonyChapman I put myself through school, selling and creating radio advertising – fell in love with the business of ideas
TonyChapman I was paid on commission, and I also fell in love with having no ceiling or floor to my income – DNA of an entrepeneur #artunexpected
adlounge@tonychapman How do u encourage “Eureka!”, innovative & “big idea” thinking among your staff at Capital C? #adlounge #artunexpected
TonyChapman We try to have no silos, no prima donna’s or head creative guru’s – creativity comes from everywhere #artunexpected
TonyChapman We also work very collaboratively with our clients, other agency partners, anyone who can contribute to creating the big idea #artunexpected
adlounge@tonychapman What R ur clients requesting of u and ur team at Capital C today that they weren’t last year? #adlounge #artunexpected
TonyChapman Socialization of ideas – where the consumer works, lives, plays and surfs. #artunexpected
TonyChapman In addition – working outside of our borders – for example we just shot a commercial for Pepsi in the USA #artunexpected
adlounge@tonychapman How R consumer expectations changing, and what R they demanding from businesses today? #adlounge #artunexpected
TonyChapman My media, my brands, my community versus mass. They are also demanding value and values. #artunexpected
adlounge@tonychapman If you could start from scratch at Capital C, what would you do differently knowing what u know now? #adlounge #artunexpected
TonyChapman I would have gone after AOR assignments, including advertising much earlier in our history – and also have invented Google 
#artunexpected
TonyChapman We kept Capital C to under 20 people for the first ten years – I wanted to see my daughters grow up – no regrets there #artunexpected
adlounge@tonychapman haha. I sometimes wish I invented post-it notes. If only… #adlounge #artunexpected
TonyChapman post it notes – its the post it flip charts that sell for three times the going rate – now that’s trading up #artunexpected
TonyChapman Trina – with your marriage, job, sketch charity and ad lounge – I am not sure you have much time for inventing right now #artunexpected
adlounge@tonychapman Oh, for another day. Just wait and see #artunexpected #adlounge
TonyChapman@adlounge – you need four or five kids to round out your day
adlounge@tonychapman How can orgs cont. 2 B innovative, current & creative at this time? #artunexpected #adlounge
TonyChapman Accept and embrace failure, find clients with courage, and attract extraordinary people, and on the work -not profits #artunexpected
adlounge@tonychapman U said once,”putting a paintbrush where my mouth is will be daunting”.What drew u 2 the #artunexpected challenge? #adlounge
TonyChapman No one knows how to say no to you. Plus sketch is an extraordinary venture that needs to be supported by the creative community
adlounge@tonychapman Very sweet. If that were the case, I’d be a millionaire living in the Bahamas. #adlounge #artunexpected
adlounge@tonychapman Your piece speaks 2 the current state of affairs in Canada. Pls explain UR thinking behind the piece. #adlounge #artunexpected
TonyChapman Canada is at a cross roads – we are either going to fall behind or leap frog beyond, there is no middle ground. We need to invent our future
adlounge@tonychapman #artunexpected gives ppl a chance to see a diff side of u. Any other “did you know” facts ppl should know? #adlounge
TonyChapman Thank god this wasn’t a singing competition
adlounge@tonychapman Out of 20 participants’ work http://bit.ly/6Gw2E, is there any piece u look fwd 2 seeing? Why? #artunexpected #adlounge
TonyChapman Roche’s – if its anything like the way he dresses – it will be Picasso on steroids. And Frank Palmer because the guy is a genius -
adlounge@tonychapman TELL me about it. He wore skull & crossbones belt yesterday. SO amazing #adlounge #artunexpected
TonyChapman He is one of the true personas of our industry.
TonyChapman@adlounge – sorry had a computer crash and lost the trail -
TonyChapman I am glad they didn’t hear me sing #artunexpected
adlounge@tonychapman Ok, I have to ask. What’s about this with u and singing?! Ad Lounge’s nxt event-Agency talent show? #adlounge #artunexpected
TonyChapman – never get me singing in public – or the shower – can’t even hum
TonyChapman@adlounge – computer crash. not sure what I missed – see you at the event – tell Roche to bring cash
TonyChapman@adlounge – make sure you come out and support this event, and Sketch a charity that makes people believe again, through creativity
adlounge@tonychapman I think that’s all we have time for today…. Sorry about the computer probs. It was fun tho’! #adlounge #artunexpected
adlounge We’ll be posting a transcript of this interview w @tonychapman shortly on http://bit.ly/18199a #adlounge #artunexpected
adlounge@tonychapman and followers, Stay tuned on May 26 3pm EDT for our TwitterVIEW w @leelefever #commoncraft #adlounge #artunexpected
Filed under: Ad Lounge News, Content & Updates, Live Twitter Interviews, adlounge, advertising, artfromtheunexpected, ceo, charity, event, fundraiser, google, innovation, marketing, sketch, socialization, tonychapman, toronto, trinaboos
